Our story

The story of Wesport

After dedicating most of my life to tennis I had to cut my career short without fulfilling my dream of breaking into the top 100 WTA ranking. I had to change track and I soon enrolled at Stockholm Business School. But I wasn’t happy. I started looking for my next big dream, but I couldn’t seem to find the right direction.

And so one day I happened upon a book that would change my life: What they don’t teach you at Harvard Business School by Mark McCormack, the man who essentially invented sports management as an industry.

I was very proud when several years later I got the chance to move to Washington after one of the leading agencies hired me as an agent. I worked hard to learn every aspect of the job and after a couple of years I had recruited and was representing one of the world’s best tennis players. It was a dream come true.

But after ten years in the business I felt that something was missing, I felt that that the industry focused too much on maximizing profit while lacking personal commitment.

The decision was made. I was going to start my own sports management agency based on my vision and values. I left my job and I had to leave all my clients behind. But in 2014 my dream was finally fulfilled: I founded Wesport. At last I had the freedom to run my own business with a relentless focus on helping athletes reach their maximum potential. I built the company from the ground up with personal engagement and uncompromising professionalism as core values. After years of searching, I was finally home.

Today in 2022 Wesport is one of the biggest sports agencies in northern Europe. We represent over 100 athletes from 25 different nations and have offices in Stockholm, Madrid and Vancouver.

At Wesport we don’t have a magic formula. We put hard work into every single detail to stay ahead of the curve. We simply aim to do everything – and we mean everything – a little better than our competition. The same mind-set and graft that makes an athlete succeed is what shapes our business. We know that every inch, every fraction of a second, every last little detail, will make the difference in the end. Our goal is simple: to create the optimal conditions for each individual athlete to thrive and succeed.

Thank you for taking the time to learn about Wesport. I hope you want to join us on our journey!