Your sport management agency






Wesport is a new boutique sports management agency that aims to make sports management more personal and more professional. We specialize in the representation of top performing athletes, work extensively with the corporate world and collaborate closely with leading national and international sports organizations and events.

By connecting the corporate world with the sports industry and creating partnerships, we help companies strengthen their brands. Our integrity, quality, reliability and dedication ensure successful long-term relationships in this fast-growing global industry.

Get in touch with Wesport

The Story of Wesport

After dedicating most of my life to tennis I had to cut my career short without fulfilling my dream of breaking into the top 100 WTA ranking. I had to change tack and I soon enrolled at Stockholm Business School. But I wasn’t happy. I started looking for my next big dream, but I couldn’t seem to find the right direction.

And so one day I happened upon a book that would change my life: What they don't teach you at Harvard Business School by Mark McCormack, the man who essentially invented sports management as an industry.

I was very proud when several years later I got the chance to move to Washington after one of the leading agencies hired me as a agent. I worked hard to learn every aspect of the job and after a couple of years I had recruited and was representing the world’s number one female tennis player. It was a dream come true.

But after ten years in the business I felt that something was missing, I felt that that the industry focused too much on maximizing profit while lacking personal commitment.

The decision was made. I was going to start my own sports management agency based on my own vision and values. I left my job and was placed on garden leave; I had to leave all my clients behind. But in 2014 my dream was finally fulfilled: I founded Wesport. At last I had the freedom to run my own business with a relentless focus on helping athletes reach their maximum potential. I built the company from the ground up with personal engagement and uncompromising professionalism as core values. After years of searching, I was finally home.

At Wesport we don’t have a magic formula. We put hard work into every single detail to stay ahead of the curve. We simply aim to do everything – and we mean everything – a little better than our competition. The same mind-set and graft that makes an athlete succeed is what shapes our business. We know that every inch, every fraction of a second, every last little detail, will make the difference in the end. Our goal is simple: to create the optimal conditions for each individual athlete to thrive and succeed.

Thank you for taking the time to learn about Wesport. I hope you want to join us on our journey!

Nina Wennerström
Nina Wennerström
Founder & CEO

Latest News

Wesport and Alexander "The Mauler" Gustafsson sign a partnership!

We believe in creating long term success for all of our clients, and to have studied during your professional career is an exceptional path to prepare yourself following the conclusion of your athletic career. Wesport individually supports, guide, advise, and assist our clients in finding the best possible academic institution as well as the best path to develop as a professional athlete.

Wesport and The Sports Corporation signs a partnership

Wesport is very happy to announce a new partnership for the North American hockey market. The Edmonton based The Sports Corporation (TSC) will effective from today be a Wesport partner towards the NHL market.


Wesport hockey client and former world champion Dick Axelsson has now made up his mind - next season he will play for the classic Swedish team Färjestad BK.

There have been a big interest from several clubs in signing with Dick as well as it has been a huge media interest. But in the end Dick decided to go back to the club he successfully have played for before.

Färjestad BK is one of the most successful organisations in Swedish hockey during the last 20 years. The signing of Dick was also one of the last signing orchestrated by General Manager and former Stanley Cup winner Håkan Loob.

Wesport wishes Dick all the best!

Read more:
Expressen     Aftonbladet     DN     Färjestad BK

Kompisarna sporrar varandra i bassängen

Sarah Sjöström är tillbaka i full träning och hon har fått efterlängtat sällskap i bassängen. Träningskompisen Michelle Coleman är hemma i Sverige igen.

Konstigt att det inte finns fler kvinnor

Män, män, män, män. Och Nina Wennerström. Att hon är den enda kvinnan på arbetsfältet förbryllar henne. – Det är egentligen jättekonstigt, säger hon.

Our Team

Athlete Representation

As a professional athlete you are fully dedicated to performing at the highest level. At Wesport, we will work equally hard to ensure that everything else is taken care of and that you have the space to focus exclusively on your game. We make the lives of our professional athletes less complicated and more efficient. We build personalized teams around each client where everyone works together towards the same goals.

Athletic Development

Development Plan

Our goal is to maximize your potential and make sure that you achieve your goals. We take great pride in our wide network of elite coaches that our clients can tap into to find the right support for their careers. We also collaborate with some of the most prestigious sports academies around the world and will work tirelessly to find the right organization, coach and location to take your career to the next level.


As a professional athlete it is important that you optimize every aspect of your life. Food and nutrition plays a key part in finding the winning formula for you. Wesport can give you access to some of the most respected sports nutritionists in the world and we will ensure that you always get the right support in putting together a nutrition plan that works for you.

Strength and conditioning

Wesport clients have access to an extensive network of fitness experts and personal trainers that can help you improve your performance. It is not only about getting stronger or faster; staying healthy is vital so that you can compete on the highest level week in and week out.

Sports medicine

Wesport will always be there to provide the support you need if you were ever to suffer an injury. We make sure you get the right help at the right place at the right time. We will get you access to the most sought-after specialists and doctors to diagnose and treat any injuries as quickly as possible.

Sports psychology

Finding the right mind-set is one of the key areas of an athlete’s life where we often see a lot of room for improvement. It is as much about enhancing your performance as your general well being. Finding the right psychologist is a personal matter and we will provide you with options until we find the perfect solution. We allow you to tap into a wide range of experts that will build and strengthen your confidence when you need it the most.

Commercial Services

Contract Negotiations

Wesport will maximize your commercial value as a professional athlete, regardless of whether you compete individually or in a team sport. Through our extensive network of specialists and our in-house expertise in managing negotiations, we will always make sure you get the best possible deal when negotiating your contractual agreements. We will also identify and secure the most lucrative sponsorships and endorsement deals in the market place.

Legal Counseling

Through our partner MAQS we assist in drafting, negotiating and reviewing any commercial agreements to make sure that you are fully protected. We can also help you set up companies abroad and register trademarks. Our legal counselors have extensive experience in tax planning and can optimize your revenue structures so that you always get the most out of all your commercial commitments.

Financial Services

Wealth management and financial services are the foundation of your long-term prosperity as a professional athlete. We understand the importance of working with people you can trust and our carefully vetted experts will set up portfolios and investment strategies that will give you the peace of mind you need to focus on your game.

Insurance Counseling

Sports insurance is a complex matter that requires careful analysis and planning. We work closely with our athletes to take all necessary provisions and ensure long-term stability in case of an injury. We work with insurance experts to ensure that our athletes get the best coverage at the most competitive rates.

Combine your studies and sporting career

We believe in creating long term success for all of our clients, and to have a study background is an exceptional path to prepare yourself following the conclusion of your athletic career. Wesport individually supports, guide, advise, and assist our clients in finding the best possible academic institution as well as the best path to develop as a professional athlete.

Marketing and Media Services

Personal Branding

Building a unique brand has become an important opportunity for every professional athlete. Just like with a traditional brand, personal branding relies on a signature image and a unique voice that your fans around the world can grow to recognize. Wesport will guide you in this process, helping you build your own personal brand and leveraging it to further your career.

Communication, Social Media & Media Coaching

In a fast-paced and constantly evolving media landscape, communication is a vital aspect of any athlete’s career. Regardless if you are looking to be more present in traditional media or newer channels like Facebook, Instagram or Snapchat we are here to support and guide you, as well as managing your media presence so that you can focus solely on your performance.

Influencer Marketing

An athlete’s influence stretches far beyond social media and can add credibility to campaigns and brands throughout a variety of industries. At Wesport we understand influencer marketing and we work closely with our athletes to find the right opportunities for their personal brands.

Post Career Planning

We believe that the end of a sports career is the start of a new chapter. We are well connected in the corporate and media industries and we will guide you through the opportunities and openings that will be available to you when it is time to find new challenges and explore new horizons in life. Studying or retraining for a new career can be challenging, which is why we aim to provide support every step of the way.


Sponsorships are an effective way of making a company’s marketing budget work smarter and more effectively. We are strategic advisors and we have extensive experience in brand and sponsorship management. Modern sponsorships are much more than just a logo placement and it is important that the target audience understands the connection between the athlete and the brand. Wesport will find the right platform for your company by sourcing the right partners for your brand. We will always do this with your target audience and objectives in mind.

Possible benefits for your company include:

Brand Optimization & Exposure

When companies link up with high-profile athletes for strategic partnerships it can be a powerful and mutually beneficial collaboration that transcends traditional one-dimensional branding approaches. We build bridges between businesses and the world of sports to seek out the best opportunities for both athletes and brands.

Sponsorship procurement & Sales

This is one of the areas where we truly excel. We specialize in sponsorship procurement and sales, and we will find the right sponsors for your organization through our global corporate network.

Product Placement & Digital Presence

We can increase your brand presence in the digital channels where you need more exposure. Integrating your company’s brand into a professional athlete’s daily life is an effective way to strengthen your brand and reach out to clearly defined target audiences. A well-run campaign through an athlete’s social media channels can increase your visibility, promote your products or services and drive traffic to your company’s website.

Client Entertainment

Engaging in sports and event sponsorships is an opportunity for you to improve your relationship with existing clients and build relationships with new prospects through unique and exclusive experiences. This can include pro-ams, clinics, VIP tickets to the biggest sporting events and much more.

Athlete Appearances

Having athletes participate in promotional appearances and private meet-and-greets with your clients and guests can be a unique opportunity to promote and strengthen relationships with key players in your industry and generate new business opportunities.

Goodwill & Customized CSR Programs

We will help you develop meaningful initiatives that will build and enhance your brand. You can be part of an exciting journey and strengthen your company’s brand image by helping professional athletes fulfilling their dreams and goals.

Event Management

Wesport has experience in planning and organizing international events. We offer customized and innovative solutions that will turn your event into an effective sales and marketing platform for your brand.

We offer the following event management services:

Strategy & Planning

Sponsorships Procurement

Leadership & Organization

Marketing & Advertisement

Press & Media Management

Securing Key Athletes

Corporate Hospitality Programs


Wesport AB
Jan Inghes Torg 28A
120 71 Stockholm

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